Brendan Murty

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Colt McAnlis gave an insightful talk recently named Performance Checklist for the Mobile Web (Video, Slides), where he explains:

One in four users will abandon a site if it's not loaded in three seconds

Is that enough time to load that crazy video slider the client wants on the home page? Probably not. Statistics like this one help developers and clients focus their ideas in to what really matters: the main message of the website.

If you've removed all the superfluous content and are still struggling with the load time, there are ways developers can optimise website performance. Let's have a look.

Find an appropriate web host

Consider the options and select the web host that suits the project's needs, such as:

Look for companies with a proven history of great service, value and support. Personally, I use MediaTemple. Some other options are RackSpace and NetRegistry.

Use a performance testing tool

Use tools like WebPageTest and PageSpeed to get feedback on where a website's performance can improve.


Reduce the size of CSS and JS files by minifying their contents in production environments, I recommend Online YUI Compressor for this.

Use image sprites

When your design requires a large amount of images, you can speed this up by combining them in to one sprite image. Then you can show certain sections of the image where needed via CSS.

An A List Apart article, CSS Sprites: Image Slicing's Kiss of Death, explains this technique much better than I can.

Reduce the length of CSS selectors

Don't be so specific! Longer selectors take longer for the browser to interpret, which affects page load times.

Too specific: li{

Much better:

.post-list .name{

Set caching rules for certain file types

Most of the assets included in a web page don't change very often, especially images. If you're using Apache as your web server, you can tell the browser when it needs to check for a new version in a .htaccess file:

<filesMatch ".(ico|gif|jpg|png|eot|ttf|woff|svg)$">
	ExpiresActive On
	ExpiresDefault "access plus 11 month"
	Header append Cache-Control "public"
<filesMatch ".(css|js)$">
	ExpiresActive On
	ExpiresDefault "access plus 1 month"
	Header append Cache-Control "public"

This will tell the browser to keep a cached version of image files for up to a year, and CSS and JS files for a month.

Setup gzip compression

Gzip compression is a technique to compress HTML at the web server level before it reaches the visitor's browser. To enable it, add the following to your .htaccess file:

<ifmodule mod_deflate.c>
	AddOutputFilterByType DEFLATE text/text text/html text/plain text/xml text/css application/x-javascript application/javascript

Notice anything I've missed or have something to add? Great! Let's discuss further on Twitter.